As people become more concerned about current environmental issues, brands across the UK are continuing to focus on sustainability. Suppliers have also adapted to the changes that have occurred during the pandemic, including the evolution of grocery shopping with quicker delivery options, and the increasing motivation for self-care...
Brands across the UK have been focused on life after Freedom Day, the day when all restrictions were finally lifted. Suppliers and retailers have been able to implement more OOH campaigns now that people are going out again. However, the health and safety concerns that surround COVID-19 remain relevant in many current brand campaigns...
After a year of trends surrounding lockdown and the pandemic, suppliers are finally finding their feet again and branching out to enhance their own brand. Some have taken the opportunity to advertise their sponsorship for sporting events and others have displayed their support during Pride month...
As restrictions ease throughout Europe, many are thrilled to finally be able to cheer on their country in the long awaited UEFA Euros football tournament which were postponed last summer. With the England team participating this year, advertisements showing their support for England are dominant...
Current trends in grocery retail have been heavily influenced by the pandemic. The shift in consumer behaviour and increase in online shopping demanded immediate action to fulfil shoppers’ needs. As restrictions ease, business owners, brands and marketers might wonder what is going to happen next. What will the grocery shopping and consumer behaviour look like without restrictions? Will people go back to their previous in-store shopping habits, or will the online market continue to grow? Have shopping habits changed forever?
The UK is slowly opening back up and brands are celebrating the reopening of non-essential businesses, restaurants and pubs. Now that summer has begun, it is time to generate excitement for large sporting events that the world missed last year...
The retail industry faced many challenges when the pandemic hit in 2020. During the first lockdown, consumer behaviours changed dramatically. These changes forced retailers to learn how to adapt quickly to meet increased demands in e-commerce and local shopping. The pandemic generated five years’ worth of growth in online market share in a matter of weeks. With customer behaviours constantly changing, how can retailers maintain customer loyalty and keep up with their competitors once life finally returns back to normal?
After many months in lockdown, the nation welcomes back pubs and restaurants for outdoor dining, and non-essential shops. Brands show enthusiasm for the return of 'normal life' in campaigns that are drifting away from the trend of indoor activities...
As the UK slowly eases out of their third lockdown, brands are starting to use more OOH advertisements. Brands continue to relate to audiences with ads focused on common home activities. Some are pushing a more ethical agenda, covering the fairtrade and organic market...
In the UK, consumption habits have shifted radically in a short period of time; not only are purchasing behaviours changing, but so are their daily habits. 2021’s Dry January has not been as successful as previous years. More people are drinking in lockdown, sitting for long periods of time, and are exercising less. Obesity has been an ongoing issue, but it has become more of a concern since those who are obese are more susceptible to COVID-19. For others, the three lockdowns have influenced their lives positively; being willing to take on new challenges and focus on a healthier lifestyle. What is the government doing to help those who are suffering from obesity? What can supermarkets do to help consumers during this difficult time? How can people adopt healthier habits during lockdown?
