Co-op "Honest value"

Lucky Generals

Co-op showcases the brand’s ethical value range by promoting the perks of responsibly-sourced products.

The ads showcase Co-op’s view on ethically-sourced products, with reference to "fair prices for tea growers and tea drinkers" and emphasis on "responsibility” for it’s products and pricing.

They want to promote the overall message that sticking to your values shouldn't cost you extra. However, selling products at such a low price might make some shoppers question if it really is created in an ethical way.

Communication used:

• Outdoor
• In-store
• Digital

Marmite “Dynamite”

Adam&Eve/DDB

Marmite have launched some explosive out-of-home ads to promote their new chili-infused Dynamite spread, and to prepare tasters to handle the product with care. This new product is an interesting addition to the Marmite collection, catering to consumers who may want an extra kick with their brekkie.

The first execution features the giant lid of a Marmite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. Other ads will show huge lids blown skywards and hooked onto nearby buildings and trees.

The campaign also includes social activity and a three-minute segment on This Morning, during which the hosts exclusively taste-tested the new product and discussed the history of the brand.

Communication used:

• OOH
• Social Media
• TV

Walkers & KFC “It makes sense”

In-house

Walkers frontman Gary Lineker makes an appearance as KFC mascot Colonel Sanders in a campaign promoting the brand's KFC-flavoured crisps.

The ad begins with Lineker eating a packet of the KFC crisps outside "Colonel’s News" newsagents. A voiceover asks: "KFC-flavoured crisps – why did it take us so long?”, to which the ad suggests sometimes we just miss the obvious. This is expounded by Lineker measuring himself up to the Colonel’s classic white ensemble through a reflection in the window.

This ad put the brands in hot water, as many viewers deemed it racist. Other than Colonial Sanders, the people in the ad were black, which followed the negative stereotype that black people love fried chicken.

Communication used:

• YouTube
• Digital

McCoy’s “The Beast"

Engine Creative

A monster with an extreme palette is at the heart of McCoy's latest campaign, which suggests its aimed at mid-20’s to middle-aged "flavour cravers".

The ad follows a furry monster whose sole purpose in life is to get foodies to eat McCoy’s Peri-Peri Fire Pit crisps. It ends with the tagline: "Don’t deny the beast".

Communication used:

• YouTube
• TV
• Digital
• Outdoor

Green & Black’s “Wildly. Deliciously. Organic.”

VCCP

Green & Black's gets in touch with nature in an action-packed campaign to promote it’s organic range.

The fast-paced TV ad shows members of the animal kingdom as they interact with nature. While a monkey cracks open a cocoa bean, a tropical fish jumps for fruit from a nearby tree. It mixes imagery of Green & Black’s packaging with the cracks of the earth. The extremely visual ad makes viewers feel as though they are in the jungle; in a completely natural place, catering towards customers who are more concerned about the environment.

Communication used:

• YouTube
• Digital
• Outdoor

McDonald’s “Lights On”

Leo Burnett

McDonald's has taken the artistic route to promote its delivery service with some out of home 6 sheets

The ads feature McDonald’s signature yellow M-shaped arc as it lands in consumers’ homes, lighting each room yellow and confirming that delivery is possible no matter where you’re based. With McDonald's having such excellent branding, passers by can immediately tell what the artwork represents, even though only half of the logo is displayed.

Communication used:

• OOH

Shreddies “Shreddie for anything”

McCann

Shreddies enlists DIY SOS presenter Nick "get it done" Knowles to help consumers start the day off right.

The ad begins as Knowles emerges from a pile of dirty clothes, before listing his far-fetched achievements, from building the hospital where he was born to putting up a shelf "just by looking at it".

"When things get tough, don’t eat soft," Knowles declares while pouring cereal into a builder’s hat. This ad is relatable to many who have been stuck doing DIY at home during the many lockdowns.

Communication used:

• YouTube
• TV

Snickers “Jürgen Klopp”

BBDO

It is a painful time for fans of Liverpool FC - and they’re unlikely to be amused by the latest ad for Snickers, featuring the club's manager Jürgen Klopp.

The spot shows an irate Klopp playing a game of table football with three considerably younger friends. ”3-5-2? Nobody plays that way any more!" he bellows at the table. Then it transpires that Klopp is actually an ordinary teenager suffering from hunger – until he eats a Snickers bar.



Communication used:

• YouTube
• TV

Coca-Cola “Open that Coca-Cola”

Wieden & Kennedy

Coca-Cola's latest ad aims to showcase the galvanising taste of Coke with consumers dancing in all forms and shapes. The ad begins with one thirsty shopper who opens a bottle of Coke, unleashing a sequence of seemingly accidental dance moves.

The involuntary dance craze goes on to affect self-carers, friends and even families sitting at their dinner table.

Fans are being encouraged to recreate the ad’s dance on social platforms. It comes alongside new packaging for Coca-Cola Zero Sugar, which removes the black band from the top of the can, instead using a black version of the Coca-Cola logo to distinguish it from classic Coke.



Communication used:

• YouTube
• TV
• Digital
• Radio
• Outdoor