We commercialise retail media

Consumers decide on purchases in the last 5 yards and the last 5 seconds. Brands know they must engage in this moment.


We make that possible by commercialising physical and online media for retailers to create an insight-driven suite of options.


We link to key branding metrics such as reach and frequency and make that available for brand owners to invest, driving conversion for all parties.


Bringing the simple power of economics to every form of media for our retail clients transforms how it is treated – driving scale, cost reduction and impact – to drive stronger retail sales and an incremental revenue stream.


We manage the whole operation via an embedded, outsourced retailer communications hub.

Our people


rmi is built on the simple idea that shared technology and data can enable common understanding across retailers and brand owners within the rich complexity of retail media.

Jon Southcombe

Founder & CEO

Stuart Tiedeman

Founder & Technology Director

Matt Simpson

General Manager

David Harker

New Business Director

Our partners

Engaging in the last 5 yards of the path to purchase is simply a focus on the final stage. We work with brands to make sure that the whole customer journey is taken into account. We do so by leveraging the skillsets of leading agencies within content, media, creative and insight.


We are part of tenthavenue and the wider WPP group

"We aim for more effective shopper engagement and greater ROI for all involved"

Jon Southcombe, CEO, rmi