rmi

What works for you?

Our company consists of a team of retail communication experts who work with you on project-based challenges covering all aspects of shopper activation strategies; (eg: digital signage, mobile marketing, 360 shopper journey, etc...)

We have spent several years evolving this model into what we have now termed couchTOcounter™and we would be delighted to invite you in to our offices to participate in one of these sessions which many company's have found enlightening and thought-provoking.

How it benefits your business...

Each project is fully managed and evaluated to ensure any investment decision is justifiable. We have a dedicated practical shop environment in our offices to assist in finding the best possible solution to your challenges:

Retailers and Brand Owners are constantly innovating and pushing boundaries in relation to shopper communications. It is in no doubt that digital marketing, signage, e-paper, mobile and other forms of engagement are at the forefront of marketers' minds.

Some of our most recent clients include:
Wrigley's, Sacla, Coca-Cola, Nokia, The Co-operative

Our team are on stand-by to hear from you and understand your current challenge and ensure that we assist you with finding the best solution for your business.

We have a large number of examples of projects that we can share with you in which we've played a pivotal role in bringing strategic thinking to life.

Example Case Study:
(Store Digitisation Project - for The Co-operative Food)

Here is a project we undertook for The Co-operative, where we were asked to conceptualise how a store might benefit from digitisation throughout their front of house and back office trading areas:

This video was created and rendered by Fifth Dimension (www.Fifth.uk.com)

Example Case Study:
(Centralised Planogram Optimisation - for Coca-Cola Enterprises)

The panel below illustrates how we have solved one key challenge that Retailers and Brand Owners face on a daily basis -

"How can we ensure that our category management information is always 100% up-to-date on the shop floor?"

We developed a smart, web-based application called envirocode which instantly links field marketers and store management with their business databases with the added advantage of being carbon-efficient (as a consequence of it being a virtual tool) centrally managed and updated, irrespective of how many changes occur during your trading calendar.

Our clients can produce, manage and maintain any number of codes (which can be instantly printed, e-mailed or displayed), for almost any purposes with a feature-rich dashboard of statistical reports which show you who, where and when is interacting with your collateral anywhere in the World - all in real-time:

Step 1: Login securely

Step 2: Set descriptors for each code required...

Step 3: Upload collateral and define what you want to link to...

Step 4: Receive your envirocode© graphic(s) and simply embed where required....

Step 5: Manage your codes online & monitor statistics...

The following sequence illustrates how this application can be used in relation to field based CAPEX equipment that may typically require stock-taking, compliance checking, auditing:

Your company logs into a secure web-based platform to access your account…