rmi

What we do for you...

What exactly do you want to know, right now, on the fly in real-time for your business?

Our company will gather all of your available key business information and data sources (which are often spread across various departments) and pull it into one central place – allowing you to find hidden insights from within your own data that drive sales and enable more effective shopper marketing.

We give you a powerful personalised (yet simple) point & click system which produces management reports & innovative trading insights on-the-fly.

How it benefits your business...

This system allows you to identify missed sales opportunities and conduct / monitor results from real world, store-based category experiments- driving more informed decision making.

Minimise duplication and save time by allowing your whole team

to use the same real-time information

The heart of our software acts as a central storage point for any [and all] the information that's available on businesses that you deal with; this drives information which is now inside your reports... (eg: Store databases & attributes / demographics / footfall / etc...)

Conduct real-world experiments and quickly
capture results & business insights

Isolate groups of stores to compare and contrast sales data to isolate the effects of your chosen line(s) of enquiry...

Our software acts a bit like a scientific lab, where you can conduct real on-going experiments based on 'test' and 'control' stores in order to support your critical longer term decision making...

(eg: What is the best Planogram layout? / What is the best price point? / What is the effect of a staff incentive? / etc...)

Benefit from potential cost savings
and optimise your resources

Take advantage of a pre-existing data centre consisting of every major competitor in your category...

Our software is pre-populated with dozens of categories with detailed info on thousands of FMCG products that are sold across the UK...

(eg: Product Category, Barcodes, EAN codes, Images, Dimensions) - saving your team hours and hours of data input).

A highly flexible and modular system

Make use of ALL your data in the same place at the same time instead of compiling long and complex routines to find out the answer to your questions...

Our software has a single area for quickly uploading any amount of data (whether it's daily, weekly or monthly) which can then talk to any other data already known to the system...

We understand retail
-as well as your core business needs

Sales volumes now link with financial information to help with margin management and price promotions...

Our software ensures that all price variations are captured and actually used in all the reports that are generated for you...

(eg: Case prices have increased by £0.25 since last year on 3 lines and £0.19 on 6 other lines whilst the RRP is now being calculated at £1.55 for all...)

Adding rich context to your reports with powerful features

Adjust exact layouts for any retailer, fascia type, region or even drill down to individual stores...

Our software empowers you to interrogate your information on any level of detail required by your business...

Allows you to look at the whole picture ATL & BTL

Useful 'consumer' data that sits alongside your own to help contextualise the trading patterns that you're looking at...

Our software automatically tells you what was going on in the world during the same time as the data - helping you to make sense of peaks / troughs in trade...

(eg: X Factor Final likely to be responsible for a peak in Home delivery & takeaway sales)

Sensible elements fully included
- highly familiar to standard econometric modelling

Useful 'weather' data that sits alongside your own to help contextualise the trading patterns that you're looking at...

Our software automatically tells you what the weather was doing (regionally) during the same time as the data - helping you to make sense of peaks / troughs in trade...

(eg: Coldest July on record vs Hottest January?)

Fully compatible with our own feature-rich CRM suite
- Labour-saving, Time-saving and a direct link to ROI

Keep track of your team(s) and see who is being spoken to, about what, when and by whom...

Our software allows you to keep track of your key calls and meetings with your business contacts, trade news, collaborative project tasks - as well as making it quick and easy to filter groups that you want to send messages to...

(eg: Price promotion updates / News bulletins / Opt-in communications . etc...)

With all this information in place, the system can begin to develop some incredibly powerful reports which your team can enjoy from any internet-enabled PC.

For example, would you like to know:

Which specific stores / regions / fascias have not been ordering or selling items which they're meant to range according to their specific outlet Planograms?

... Would you now like to e-mail a targeted hit list straight to your field marketing agency?

... Would you now like to cross check how the region is performing vs another, like for like, year on year?

... Would you now like to check how sales would be behaving if you stimulated a 5% uplift across all regions that have a 'standard 1-metre bay'?

What exactly do you want to know...

...right now,

...on the fly,

...in real-time,

for your business?