Frequently Asked Questions

Who is Retail Marketing International (rmi)?

Retail Marketing International is the company behind the industry leading BASE™ software; the end-to-end technology platform powering shopper marketing activities worldwide. We serve over 270 UK FMCG manufacturers representing over 1300 brands, and 50 percent of the UK grocery retail market driving £18million+ in billings. Retail Marketing International was founded in 2002, is headquartered in London, United Kingdom.

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What is BASE™?

BASE™ is a cloud-based, end-to-end software platform. BASE™ powers our suite of solutions, which are designed to optimise each stage of media planning process­­­­­, empowering retailers, brands, and agencies to drive efficiency and maximise their ROI.

What is a Retail Media Centre?

A Retail Media Centre consists of us working with you to evaluate all your possible media channels and develop a sales strategy to unlock new, incremental revenue streams. The Retail Media Centre team sell, plan, activate, and evaluate all media channels using our end-to-end BASE™ software platform. The Retail Media Centre is designed to optimise each stage of media planning process­­­­­, empowering retailers and brands to drive efficiency and maximise their ROI.

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What are examples of in-store media channels?

In-store media channels consist of any or all assets within a retailer which include; shelf-talkers, promotional stands, radio, bus-stop pennants etc. We at Retail Marketing International assess all assets within a retailer to maximise the potential media channels that can be used to run successful in-store media campaigns

Why would a retailer want a Media Centre?

There are numerous benefits of running a Retail Media Centre which include; maximising supplier investment, measurable sales uplift, increase of customer footfall etc.

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Why would a supplier want to be part of a Media Centre?

There are numerous benefits of suppliers partnering with Retail Media Centre which include; measurable sales uplift, ROI statistics for every in-store media campaign, increase of brand awareness, best-in-class NPD launches etc.

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Where can Shopper Marketing Solution be used, specifically?

Shopper Marketing Solution can be used for all FMCG shopper marketing needs.

Our Shopper Marketing Solution is an end-to-end software solution with the ability for FMCGs to target, budget, plan, deliver, and evaluate shopper marketing campaigns. 

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What types of campaigns can Shopper Marketing Solution be used for?

BASE™ Shopper Marketing Solution can be used for all FMCG shopper marketing needs.

We have the ability for FMCGs to target, budget, plan, deliver and evaluate shopper marketing campaigns.

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How different is Shopper Marketing Solution from other campaign software?

Our Shopper Marketing Solution is an end-to-end software solution that allows you to target, budget, plan, deliver and evaluate your shopper marketing campaigns. With BASE™ Shopper Marketing Solution you will receive the most cost effective solution on the market today for a fresh, granular at the retailer and brand-specific level shopper marketing solution.

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