KP snacks wanted to increase POS activity in 6 London independents. The aim was to increase sales of specific SKU’s, the whole portfolio and have a positive influence on category. Importantly they wanted to measure the activity and results in each store.
We collected sales data from the 6 independent retailers. Each store used a different EPOS system which could make managing this data challenging. However through our BASE™ software system we were able to easily and quickly understand the data and deliver a sales report based on the previous year’s product sales, including, sales uplift, ROI and category share and growth.