Ecover and Method were given the opportunity to have two promotional bays in two Tesco stores, on the premise they would do something different and stand out from the rest of the category. They were given only 1 week to deliver this.
Understanding the tight deadline we worked all hours to design, produce, deliver and merchandise the two bays in both stores. The bays included customised shelf lighting, shelf displays and bay surrounds.
Ecover and Method generated double digit growth during the campaign period. Tesco were so impressed they gave them another 50 store trial.