Case study

Coca Cola

The Challenge

  • To drive awareness both at fixture and at front of store of Coca Cola’s ‘Share a Coke with…’ campaign in 600 SPAR stores
  • To provide continuity with current ATL/Social media messages at point of purchase

The Solution

The media channels selected for Coca Cola’s campaign were:

  • Large Shelf Talkers
  • Window Posters
  • Right Angled Clip-on

This selection of media was based on their high levels of generating awareness to best deliver the campaign objectives.

The Results

  • 10.13% uplift in sales for stores involved in the campaign
  • The 3 week campaign delivered an incremental uplift of £17,954 providing a ROI of £1.15