rmi launch unique Shopper Marketing Solution in New York
Retail Marketing International (rmi) has partnered with Retail Solutions Inc. (RSi), global market leader in leveraging the most granular retailer data to measure and optimise performance at retail, to unveil a sophisticated online solution for shopper marketers to optimise and systemise the planning, the execution, and the evaluation of their media investments.
rmi's Shopper Marketing Solution was launched by RSi at the Path to Purchase Institute's Shopper Marketing Summit in New York on the 16th March 2016.
Discover our Shopper Marketing SolutionThis solution is a great extension to our CPG and retailer-focused suite. Last year, we promised the industry an answer to the digital marketing ROI question, and we proved our approach works with over 275 campaigns across 13 retailers and every significant category with the top 45 CPG companies. This year, we extend our reach to in-store and out-of-store physical events, to give marketing and finance executives an unrivalled understanding of marketing effectiveness.Jon Golovin, Chairman and Chief Executive Officer, RSi