Changing conversations in the world of retail

Retail Marketing International is the company behind the industry leading BASE™ software; the end-to-end technology platform powering shopper marketing activities worldwide.

Our suite of solutions are designed to optimise each stage of media planning process, empowering retailers, brands, and agencies to drive efficiency and maximise their ROI

Our achievements

2016

Announced partnership with Retail Solutions Inc. (RSi), to deliver a sophisticated online solution for Shopper Marketers to optimise and systemise the planning, execution, and evaluation of their media investments.

2015

Development of ongoing worldwide partnerships; e.g. GM, P&G, Staples, RSI, TPN, ASDA. I2c (Aimia), etc. Huge strides in software dev for manufacturers.

2014

i2c signs up to BASE™ to power Sainsbury's Media Centre sales function & becomes business critical overnight

2013

Executive Board appointed with EMI Option Scheme attracting a high calibre of personnel to grow the business on an international scale.

2012

SPAR Media Centre launched successfully, using BASE™ to power & underpin the venture.

2011

Partnership with Dentsu Aegis Media Group in North America results in our first $1m contract (with P&G), for their Top 15 US customers.

2010

Launch of The Insights Store, a web portal offering insight into every transaction at the Co-operative. Capability possible to replicate for any retailer.

2009

BASE™ wins The Grocer Gold award for Business Initiative of the Year with our work developing &launching Co-operativeMedia.co.uk

2008

Need identified to develop a software system in-house to deal with increasing complexities of running multi-media, multi-retailer marketing activities (BASE™ was born).

2007

Portfolio of sales opportunities rises to >30 media channels, coinciding with merger of United Co-operatives with The Co-operative Group (now >3,000 nationwide stores).

2004

First client retained, The United Co-operative (400 stores in NW), with rights to sell air-time on their in-store radio media channel.